A touchy subject...
I've been marketing and marketing and marketing. Not really actively yet, but thinking, brainstorming and such. Trying to get the creative juices flowing and bouncing ideas off my silent partner, my hubby. He and I always come back to the idea that good enough is good enough for most people. They wouldn't want to pay for a CERTIFIED professional photographer to come and deliver HIGH END images of what ever they need. What I see is a need to educate. Educate our clients and end users on why we demand the prices we do. I hear from so many clients: "Ohhh, that's a little pricey...I'll just get my Aunt Edna to shoot the photos for me. She's got the exact same camera as you!" At this point I realize that I will not be getting the gig and that they will be happy with "good enough". So many of my colleagues say that we should not criticize other photographers (non-professionals) work. Why not? As professionals - or people who aspire to be - shouldn'...